OWC Announces Price Increases for CFexpress Cards and SSDs Starting May 11
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Some Products Hit Harder Than OthersOWC is the latest brand to raise prices on storage products, following a similar move from ProGrade just last week. The company confirmed that updated pricing will take effect starting May 11, 2026.
According to a statement shared with PetaPixel, OWC says the increases are relatively modest overall, with an average bump of around six percent compared to April.
Some Products Hit Harder Than Others
While the average increase may seem manageable, certain products are seeing more noticeable jumps.
The 480GB Atlas Pro CFexpress 4.0 Type A card has climbed from $279.99 to $319.99, while the 2TB Atlas Ultra CFexpress 4.0 Type B jumps from $1,099.99 to $1,249.99—both roughly a 14% increase.
The 960GB Atlas Pro CFexpress Type A isn’t far behind either, rising from $569.99 to $629.99, marking an 11% increase.
SSD Prices See Even Bigger Spikes
It’s not just memory cards feeling the pressure—OWC’s SSD lineup is also seeing significant price hikes.
The 1TB Express 1M2 USB4 external SSD jumps from $329.99 to $429.99, which is about a 30% increase. The 80GB version also rises sharply, up 24% from $399.99 to $494.99.
Meanwhile, the 8TB Express 1M2 sees a 21% increase, climbing from $1,729.99 to $2,099.99. That’s a sizable jump in actual dollars, even if the percentage is slightly lower.
= 価格改定のお知らせ =
フラッシュメモリー価格の変動に対応するためCFexpressカードおよびポータブルSSDの価格改定を実施いたします。
新価格適用日：2026年5月11日
なおCFexpress 2.0 Type… pic.twitter.com/hyMt9t9boW— OWC Japan (@OWCDigitalJP) May 1, 2026
What’s Driving the Price Hikes?
The short answer: AI.
Demand from AI data centers has been putting serious pressure on flash and NAND supply chains. As more companies scale up infrastructure, storage components are becoming harder to source—and more expensive.
OWC says these increases have actually been building for a while, with prices gradually rising since last year, before the sharper jump from April to May.
As the company explains:
“OWC, like many technology companies, is navigating these industry-wide pressures. We work to absorb cost increases for as long as possible, and when adjustments are necessary, we keep them minimal, transparent, and rooted in fair pricing.”
Not All Bad News
The good news is that not every product in OWC’s lineup is affected, and there are still deals to be found if you look around.
Retailers like B&H Photo are currently running promotions on brands like Lexar, which can help soften the blow a bit—at least in the short term.
What This Means for Photographers
For photographers and videographers, this is another reminder that storage costs are trending upward.
Between higher-capacity cards, faster SSDs, and growing file sizes from modern cameras, storage is already a significant part of any workflow—and it’s only getting more expensive.
We’ll be keeping a close eye on deals and price movements in the coming weeks. If you’re planning to upgrade your storage, it might be worth acting sooner rather than later—or at least keeping an eye on our deals section, where we regularly highlight the best camera gear discounts available.