Lexar Price Increase Incoming as B&H Discounts Memory Cards Up to 65%
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Flash Memory Prices Continue to ClimbLexar is the latest company to announce a price increase on storage products, following similar moves from ProGrade and OWC earlier this month. According to reports, Lexar will raise prices on SD and microSD cards by more than 25% starting June 1, 2026.
The increase comes amid a growing global flash memory shortage that is already affecting pricing and availability across the photography industry.
Flash Memory Prices Continue to Climb
The situation has escalated quickly over the past few months. Sony recently announced that it would stop selling most of its memory card lineup, while LaCie also increased pricing on storage products by as much as 12%.
Much of the issue is tied to the massive demand for NAND flash memory from AI companies and hyperscale data centers. Enterprise storage infrastructure for AI workloads is consuming huge amounts of flash memory, driving NAND prices significantly higher.
Supply Issues Are Affecting Camera Gear Too
As NAND wafer and contract pricing continue to rise, manufacturers are facing tighter supply chains and reduced inventory. That’s starting to trickle down into consumer products like SD cards, CFexpress cards, SSDs, and external drives.
For photographers and videographers, this likely means storage products will continue getting more expensive throughout the year.
B&H Is Running a Big Memory Card Sale
Thankfully, there’s still a bit of good news if you need storage right now. B&H Photo is currently running a sale on Lexar and SanDisk memory cards throughout May, with discounts reaching up to 65%.
Some of the standout deals include the Lexar 256GB Professional CFexpress 4.0 Type B Diamond Series card at 49% off and the 512GB version at 54% off.
Lexar Deals
The 256GB Professional 2000x UHS-II SDHC card is currently listed at $149.99, which is 65% off its regular price.
The 256GB Professional CFexpress 4.0 Type B Diamond Series card is down to $179.99, while the 512GB version is currently $299.99.
Lexar 512GB Professional DIAMOND CFexpress 4.0 Type B Memory Card
Experience the CFexpress 4.0 advantage and capture 8K raw cinema-quality video with the 512GB Professional DIAMOND CFexpress 4.0 Type B Memory Card from Lexar, which… delivers read speeds of up to 3700 MB/s, write speeds of up to 3400 MB/s, and sustained write speeds of 3200 MB/s, all of which help to expedite post-production. Additionally, thanks to its VPG-400 rating, write speeds are guaranteed not to drop below 400 MB/s. Also featured is 8-point protection against temperatures, vibration, wear-out, dust (IP5X), drops, shocks, compression, and bends. Protection is provided by a limited lifetime warranty and data recovery software.
Lexar 256GB Professional DIAMOND CFexpress 4.0 Type B Memory Card
Experience the CFexpress 4.0 advantage and capture 8K raw cinema-quality video with the 256GB Professional DIAMOND CFexpress 4.0 Type B Memory Card from Lexar, which… delivers read speeds of up to 3700 MB/s, write speeds of up to 3400 MB/s, and sustained write speeds of 3200 MB/s, all of which help to expedite post-production. Additionally, thanks to its VPG-400 rating, write speeds are guaranteed not to drop below 400 MB/s. Also featured is 8-point protection against temperatures, vibration, wear-out, dust (IP5X), drops, shocks, compression, and bends. Protection is provided by a limited lifetime warranty and data recovery software.
Lexar 256GB Professional 2000x UHS-II SDXC Memory Card
The 256GB Professional 2000x UHS-II SDXC Memory Card from Lexar features a storage capacity of 256GB and takes advantage of the UHS-II bus to support… advanced DSLR functions such as continuous shutter bursts and rapid shooting, as well as raw and JPEG captures. This card is also well-suited for video capture, including 4K, 3D, and Full HD video, and can achieve maximum read speeds of up to 300 MB/s and maximum write speeds of up to 260 MB/s. Thanks to its V90 speed class rating, minimum write speeds are guaranteed not to drop below 90 MB/s, making it qualified for use with cameras that include the Blackmagic Pocket 6K G2 and Ursa G2.
SanDisk Deals
SanDisk cards are also seeing discounts during the sale. The 32GB Ultra SDHC UHS-I card packs are available at reduced prices, with some bundles discounted by up to 29%.
While these aren’t massive capacity cards by today’s standards, they’re still useful for casual shooters, backups, and older cameras.
SanDisk 32GB Ultra UHS-I SDHC Memory Card with Dual USB 3.2 Gen 1 Card Reader
This B&H Kit bundles five SanDisk 32GB Ultra UHS-I SDHC Memory Cards with an Xcellon Dual USB 3.2 Gen 1 Card Reader. Capture photo and… video content on the 32GB memory cards, then download it using the included card reader, which features SD and microSD card slots, plus USB-C and USB-A connectors.
SanDisk 32GB Ultra UHS-I SDHC Memory Card (2-Pack)
Designed for compact and point-and-shoot cameras, plus other compatible devices, the 32GB Ultra UHS-I SDHC Memory Card from SanDisk. This card lets you store up… to 128GB of Full HD video and raw/JPEG photos, while the UHS-I bus supports read speeds of up to 120 MB/s. Thanks to the V10 Video Speed Class rating, write speeds won't drop below 10 MB/s. For increased durability, this card can resist temperatures ranging from -13 to 185°F, water, X-rays, drops, magnets, humidity, wear, and shock.
SanDisk 32GB Ultra UHS-I SDHC Memory Card
Designed for compact and point-and-shoot cameras, plus other compatible devices, the 32GB Ultra UHS-I SDHC Memory Card from SanDisk. This card lets you store up… to 128GB of Full HD video and raw/JPEG photos, while the UHS-I bus supports read speeds of up to 120 MB/s. Thanks to the V10 Video Speed Class rating, write speeds won't drop below 10 MB/s. For increased durability, this card can resist temperatures ranging from -13 to 185°F, water, X-rays, drops, magnets, humidity, wear, and shock.
Might Be a Good Time to Buy
Many of these products are currently sitting at their lowest prices in the last 180 days. With another round of price increases arriving in June, this may end up being one of the better opportunities to grab extra storage before costs climb even higher.
Inventory is also becoming harder to predict, especially with demand remaining high. If you’ve been putting off buying additional storage, it may be worth grabbing one sooner rather than later.